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Gerstman Group is a 3rd generation Manufacturers Representative agency that provides a full spectrum of sales and consulting services that help manufacturers in the home channel industry sell products into the top e-commerce accounts in the country and manage those accounts for growth.
Gerstman Group maintains extensive relationships with the top e-commerce retailers in the United States. Our team consists of experienced business development professionals and includes many former retail executives and buyers. We also maintain a network of partners nationwide with strong relationships into industry-specific accounts. The bottom line? Access for your product line.
Gerstman Group understands the unique drivers of each e-commerce retailer, including costs, logistics, and marketing, and will customize your online presence to ensure that you are receiving the maximum exposure possible. Spend more time focusing on your product and business while we use our expertise and knowledge of these platforms to manage your line and drive your sales.
Gerstman Group has decades of experience selling to Home Depot and servicing both in-store and online products on their platforms. To best support the success and continued growth of each program, Gerstman Group works with supplier sales management, Home Depot merchants, and within the Home Depot IDM platform to increase sales to the next level.
IDM – The IDM platform enables suppliers to manage their online product listings, including descriptions, bullet points, images, videos, and other important product content. Gerstman Group works every day within IDM to maintain, enhance, and improve the content, presentation, and merchandising of your SKUs to stimulate sales.
Home Depot Promotions. Gerstman Group works with Home Depot merchants in every category we sell to promote your product lines through corporate promotion calendar events as well as on an individual line basis throughout the year.
Home Depot Seeds Program will add reviews to your products, which are proven to increase consumer buying. Gerstman Group provides suppliers with the information to enroll and will walk you through set up to get you started with the program.
.com Warehouse Programs. Once online items reach a high enough velocity in sales, we work with our suppliers and Home Depot merchants to get those products considered for stocking in Home Depot’s dedicated e-commerce regional distribution centers.
PromoteIQ is a marketing tool that enables suppliers to participate in pay-per-click advertising on HomeDepot.com. Sponsoring products on HomeDepot.com increases consumer engagement and drives sales by featuring your products across different pages of the site. Gerstman Group will assist you with the setup and ongoing management of your advertising campaigns.
Gerstman Group has extensive experience in managing and leveraging the tools available in both Amazon Vendor Central and Amazon Seller Central.
Enhanced Titles, Bullets, and Descriptions enable your product detail page to flourish. By working together with our vendors, Gerstman Group maximizes the product detail page content within Amazon standards to increase conversion rates and grow sales.
A+ Detail Pages allow you to access extra layout and content options to help you promote your products. Our marketing team can work in conjunction with your team to create A+ Detail Pages to increase customer conversion, improve SEO, retain customer interest, educate shoppers about model variations and features, and promote brand awareness.
Amazon Stores enables you to create custom-branded stores on Amazon to sell your products. Your store will have all of the advantages of Amazon including reviews, bestsellers and Amazon checkout. Gerstman Group will help you navigate the setup process and ensure that your products are properly displayed and maintained to drive sales.
Detail Page Variations allow vendors to better organize their pages so that variations of a product family, such as colors and sizes, can show up. This will greatly improve the customer experience when shopping your brand. Gerstman Group guides vendors to create attractive buying options for their products and brand.
Promotions can be used to increase exposure to your line. By participating in the different promotional options, your line will come up higher in Amazon searches. Based on your product line and budget, we will determine which type of promotion will be most beneficial.
Amazon Advertising will help drive traffic and capture engaged customers with highly targeted ads that get your products into the buy box. Gerstman Group will help pick which ads make sense based on the competitive landscape, sales goals, and budget.
Amazon Business is an exclusive marketplace dedicated to business customers and sellers with special features:
Business Pricing Quantity Discounts – Gerstman Group will guide you in setting up tiered quantity discounts that are advantageous to your product category.
Once a supplier’s business relationship with Wayfair is established, Gerstman Group works to ensure they take advantage of Wayfair’s various marketing opportunities.
Promotions. We work with Wayfair merchants in every category we sell to promote our product lines through the corporate promotion calendar events as well as on an individual line basis throughout the year.
Warehouse Programs. Once online items reach a high enough velocity in sales, we work with our suppliers and Wayfair’s merchants to get those products considered for stocking in Wayfair’s e-commerce regional distribution centers.
Sponsored Products Advertising is a marketing tool that enables suppliers to place pay-per-click advertising for their products across the Wayfair site. This program increases brand and product awareness and ultimately leads to increased conversions. Gerstman Group will assist you with the setup and ongoing management of your advertising campaigns.
Supplier Funded Reviews is a program that helps drive product reviews on Wayfair by offering incentives to customers in exchange for reviews. Gerstman Group will guide you through the setup process and will manage the program.
Wayfair’s Family of Sites. Gerstman Group evaluates your products and can advise you on potential placement on Wayfair’s network of sites where your products will have opportunities for additional growth:
