From left to right: COO, Linda Gerstman, President, Charlie Gerstman and CEO, Dan Gerstman 

Family Ownership

Gerstman Group is a 3rd generation, award-winning Manufacturers Representative agency that has been providing a full spectrum of in-store and e-commerce sales and consulting services to manufacturers in the hardware & home improvement industry for almost 50 years. Originally founded by Harvey Gerstman in 1978, the agency has grown over the last 45 years under the leadership of Harvey’s son Dan, his daughter Linda, and grandson Charlie to become a leading player in the hardware & home improvement industry. With Charlie now leading the agency, Gerstman Group is continuing to provide the highest level of service to manufacturers in the industry.

Our Team

Gerstman Group understands the unique drivers of every hardware & home improvement retail and wholesale channel, including costs, logistics, and marketing, and will customize your sales strategy to ensure that you are receiving the maximum exposure possible. Our team consists of experienced business development and retail professionals. We also maintain a network of partners nationwide with strong relationships into industry-specific accounts.

Where We Sell

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Pain Relief Gear

A popular pain relief gear brand retained Gerstman Group to help sell in its products to a national home center account.

  • Successfully introduced pain relief and prevention products to the retailer for a stocking program
  • Identified an opportunity for the brand to sell high quality cloth masks at the retailer during the COVID-19 pandemic

Results

  • The brand achieved eight figure sales from both the pain relief gear and the masks.
  • The masks became the top selling item in their department during that time period.

Steel Framing

Gerstman Group introduced a leading U.S.-based steel stud supplier to a national home center retailer to fulfill the retailer’s need to stock this product category.

  • Provided guidance to both the manufacturer and retailer on sales strategies for the category
  • Developed and led a Pro-focused in-store sales initiative

Results

The steel stud program has become an ongoing multi-million dollar success for both the manufacturer and retailer.

Traffic Safety Products

A leading U.S.-based traffic safety products manufacturer with no previous experience in retail retained Gerstman Group to help them enter the market.

  • Provided guidance on the market and best practices
  • Successfully penetrated and opened large retail accounts with drop ship offerings
  • Identified new opportunities within the retail accounts and the need to expand product offerings to meet consumer and contractor needs

Results

Our representation resulted in compound annual increases in sales at retail and revealed additional opportunities for growth based on the manufacturer’s flexibility.