Pain Relief Gear

A popular pain relief gear brand retained Gerstman Group to help sell in its products to a national home center account.

  • Successfully introduced pain relief and prevention products to the retailer for a stocking program
  • Identified an opportunity for the brand to sell high quality cloth masks at the retailer during the COVID-19 pandemic


  • The brand achieved eight figure sales from both the pain relief gear and the masks.
  • The masks became the top selling item in their department during that time period.

Steel Framing

Gerstman Group introduced a leading U.S.-based steel stud supplier to a national home center retailer to fulfill the retailer’s need to stock this product category.

  • Provided guidance to both the manufacturer and retailer on sales strategies for the category
  • Developed and led a Pro-focused in-store sales initiative


The steel stud program has become an ongoing multi-million dollar success for both the manufacturer and retailer.

Traffic Safety Products

A leading U.S.-based traffic safety products manufacturer with no previous experience in retail retained Gerstman Group to help them enter the market.

  • Provided guidance on the market and best practices
  • Successfully penetrated and opened large retail accounts with drop ship offerings
  • Identified new opportunities within the retail accounts and the need to expand product offerings to meet consumer and contractor needs


Our representation resulted in compound annual increases in sales at retail and revealed additional opportunities for growth based on the manufacturer’s flexibility.